We build well-being apps grounded in published research.
What we’re growing
We look for needs people actually have, then grow answers to them from published research. Every product here began as a seed. Some are still sprouting, and others are ready to use.
Our approach
Two values shape everything we ship, and neither is allowed to crowd out the other. Growth needs patience. Evidence needs rigour.
Growth takes patience and care. Our tools favour small, sustainable steps over streaks and pressure, because habits research suggests consistency matters far more than intensity.
If we claim a benefit, we can point to its source. Techniques in our apps come from published studies, and we say so with references rather than vague appeals to “science”.
From the blog
Notes on the research behind our products, and on building in the open.
Brain fog fluctuates with sleep and stress, ADHD has been there since childhood, and burnout builds from chronic work stress. Here is how to tell them apart.
Read more
Acute stress reliably impairs working memory and mental flexibility, and cortisol is only part of why. Here is what the research shows, and what helps.
Read more
